About the Book:
Over the past forty years, India has seen dramatic and exciting change both in its social structures and its economic life. Indian corporations no longer follow the global pack; they are now more often the ones being followed. Doing business in India is not only attractive to many globally minded companies—it is essential. But, how do you “do business” in India ? How does a corporation adapt and adjust to this challenging marketplace to maximum benefit? How do you leverage forty years of hard won success in India ’s corporate evolution to succeed where so many others fail? These and other mission-critical questions are answered by Dhirajlal Gami in his new, groundbreaking book Journey to Corporate India : Doing Business in India successfully utilizing Innovative Strategies and Best Practices. Primarily relying on a model of a newly incorporated company, Gujarat State Fertilizers & Chemicals, Ltd. (GSFC), the author builds a systematic and irrefutable case study of how Innovative Management techniques contributed to the creation and profitability of this venerable, and still vital, Indian corporation. This story of an Indian corporation that achieved so much, under the most difficult of circumstances during the early stage of India’s industrialization, should inspire today’s young managers and entrepreneurs to do even better when faced with the formidable managerial challenges posed by a 21st century global economy. Learning the lessons presented in this book of GSFC’s success over four decades of innovation and performance improvement will be a valuable guide and reference for making investment and managerial decisions for any company planning to do business in India. Told from an insider’s perspective as CEO of GSFC and written in simple, understandable prose, Journey to Corporate India : Doing Business in India successfully utilizing Innovative Strategies and Best Practices provides an indispensable resource for corporate managers, executives, and international business consultants. In this age of Globalization 2.0, smart companies who learn the lessons presented here will find themselves leading, not following, the pack.
1.Are You in charge of project implementation? Read the following chapters of the
book mentioned below:
Chapter 2: Innovations in Management Practices; Project Management and Procurement and Construction, Project financial Management, and Chapter 4: Fertilizer projects; How GSFC accomplished fastest completion of its fertilizer complex.
2. Are you managing a Corporation?
A. Experiencing shortage of experienced man power?
Chapter 2: Motivating people : Human resource Management (Policy) The company commissioned and operated the first complex with 10 % experienced persons and balance 90% fresh high school and college graduates and diploma holders after training them in training center with special technique and tools. It completed other 9 petrochemicals and fertilizer projects in a period of 15 years without recruiting experienced persons and with fresh high school and college graduates and diploma holders after imparting training as in the first project.
B. Are you interested in rapid growth of the market of your products?
Chapter 2:
Marketing Innovations; Customer is the king for fertilizer marketing and Application Development center for Industrial Products Marketing. Market for fertilizers grew 13 times in a period of first 25 years of production. See also Chapter 7: Diversification and growth; Marketing of Industrial Products: Market of main five products grew from 6 times to 60 times in a period of first 25 years of production.
C. Are you interested in rapid growth of your corporation?
Chapter 2: Strategy for Growth
Also see Chapter 7: Diversification and growth. The strategy as outlined in chapter 2 was employed to select new products to be manufactured. Five new products were selected. These were. 1. Caprolactam, 2. Nylon chips, 3. Melamine, 4. Liquid Argon and 5. MEK Oxime. All these products are profitable from the inception and grew very fast in 25 years as indicated in “B” above. Details of implementation of first three projects are also given in chapter 7.
3. Are you interested in development of technology for fabrication of sophisticated spares and also equipment for petrochemical and fertilizer plants?
Chapter 8a Engineering Research: Indigenous Development, and fabrication of spares and equipment. In the manner described in the chapter not only technologies for fabrication of sophisticated spares and equipment with zirconium, inconnel, aluminum alloy, HK40, etc material and working at high pressure and high temperature were developed as per various International Standards and large number of spares and some equipment were fabricated for two projects.
4. Are you Management Student Studying for MBA?
The book, described below, provides actual case studies for several innovative management practices successfully followed by a manufacturing company over a period of 20 years. These include (1) Project management, (2) Motivating people, (3) Marketing innovations, (4) Strategy for Growth, (5) Operational management with lean and flexible organization, (6) Plant operation with only five percent experienced persons and balance 90% fresh high school and college graduates and diplomas holders after imparting appropriate training.
To know more about this book Visit: http://sites.google.com/site/journeytocorporateindia

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